Years ago, at a marketing conference, the vice president of public relations for Anheuser-Busch or Budweiser shared a story about a Budweiser-sponsored racing boat that had an accident, losing its steering and crashing into the crowd. I don’t recall specific details, but what stood out was the vice president’s swift response to the incident. He immediately flew to the scene because preserving the image of Budweiser and Anheuser-Busch was paramount.
The Budweiser brand had long been revered and associated with the spirit of America, exemplified by the iconic Clydesdales symbolizing the company’s rich heritage. However, in recent weeks, the brand’s image has been tarnished due to controversies surrounding Bud Light and transgender “influencer” Dylan Mulvaney.
The situation has worsened further. In Toronto’s pride parade, individuals (not referred to as men) marched naked in front of children, and Bud Light was one of the sponsors, as reported by Fox News. Bud Light’s participation included a float and numerous marchers wearing “Bud Light” T-shirts, and waving LGBT “pride” flags. The brand has sponsored the Toronto event for a decade and even released a commemorative can design this year.
It’s disconcerting to decide which is more concerning: Toronto’s parade featuring nudity in front of children or New York City’s “pride” parade where chants like “We’re here. We’re queer. We’re coming for your children” were heard. While the latter may be intended to provoke a reaction, recent developments in schools and medical offices suggest there is a genuine cause for concern.
There is a growing sentiment that they are targeting our children, exposing impressionable minds to content that is inappropriate for their age. A video from the Toronto parade, although censored, reveals the impact it could have on children who witnessed the uncensored version.
This raises questions about the decision-making of companies like Anheuser-Busch, Coors, Target, Walmart, and others, including Cracker Barrel, a restaurant chain that is favored by Christians. Why are they aligning themselves with a “pride” movement that many consider shameful? Is this driven by investment firms like BlackRock, whose wealth shields them from the consequences of losing customers? Or could there be more sinister forces at play?
As someone who doesn’t consume alcohol, I typically remain indifferent to beer brands. However, I am deeply concerned about the influence of major brewing companies in endorsing activities that challenge traditional values. I’m also in the process of disassociating myself from other corporations that disregard my values and those of countless others.
Bud Light is experiencing declining sales, yet it continues to support events involving naked individuals parading in front of children. This suggests that they will persist in pushing boundaries, possibly paving the way for the normalization of inappropriate relationships between adults and children. It appears that Bud Light is already preparing for such a future.
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